This week's article summary is Digital Culture is Defining Boyhood, and it's a follow-up to a recent summary, which focused on how boys today are exposed to anti-social attitudes/behaviors by social media influencers.
Like last week’s recommendations, this article stresses the importance of boys (and girls as well) having strong, trusting relationships with peers and role models, especially teachers, coaches, and parents.
The author recommends that rather than demonize technology, parents need to guide their children to appropriate technology use. Most boys like to play video games and watch YouTube and TikTok videos. By trying to ban tech use, parents make the forbidden more desirable. Helping kids become skeptical of what they see and experience online, talking about the ambiguities and complexities of the real world, and facilitating face-to-face relationships and discussions will support boys’ growth and development into becoming productive, purposeful adults.
As they move from childhood into adolescence, both boys and girls need to know they matter, belong, and are loved.
I remember my two boys in high school being a thorn in the side of my wife and me, just as I was a pain to my parents when I was a teenager; yet no adult every gave up on my kids or me, even showing care and patience as we discovered who we were going to be as adults.
Caring and understanding teaching and parenting will always supersede social media.
Joe
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When you think about who teaches boys what it means to “be a man,” you probably picture parents, teachers, or maybe coaches.
But a new Common Sense Media report, Boys in the Digital Wild: Online Culture, Identity, and Well-Being, finds that for today’s kids, it’s more likely to be algorithms, influencers, and gaming culture.
The report shows how social media feeds, YouTube channels, and multiplayer games are quietly — yet powerfully — shaping how boys see themselves. The findings highlight the good, the bad, and the complicated realities of growing up male online.
According to the report, three-quarters of boys regularly encounter masculinity-related content online. Messages about “making money” (44 percent), “building muscle” (39 percent), and “fighting or weapons” (35 percent) show up repeatedly, especially for older teens.
Talk To Your Boys author Christopher Pepper says these findings echo what he’s seen in classrooms and in his work with young men’s groups.
“It was striking to see how much algorithms drive boys’ exposure to posts about masculinity. 68 percent of boys who see such material online say it started showing up in their feed without them searching for it,” Pepper. “Adults need to know that as soon as tween and teen boys go online, these algorithms recognize who they are and start promoting a whole set of content to them, and very little of it is designed to help them feel good about themselves or connect well with others.”
Common Sense Media‘s past research found teens spent an average of 8.5 hours per day on screens (not counting schoolwork).
The report found that over two-thirds of boys (69 percent) regularly see content reinforcing outdated gender roles: that girls only want to date certain kinds of guys, that girls use their looks to get what they want, that boys are treated unfairly compared to girls.
Exposure to this content shifts how boys handle emotions. Those with high exposure are nearly four times more likely to believe sharing worries makes them look weak (40 percent vs. 11 percent of low-exposure boys). Half say they hide hurt feelings from friends.
26 percent say they feel lonely, and loneliness is significantly more common among those immersed in masculinity content online. Lonely boys hang out less often in person and are less likely to join activities that could help them feel connected.
“Right from the beginning, we kind of socialize boys away from connection and away from intimacy,” adds Ruth Whippman, author of Reimagining Boyhood in the Age of Impossible Masculinity. “Boys are every bit as emotionally complex as girls are, and we should engage with them in that way.”
To avoid teasing, nearly half of boys (46 percent) believe they must not cry, show sadness, or show fear to avoid being teased. More than a third believe they shouldn’t act “gay” or “feminine.” Online culture reinforces these rules, making it even harder for boys to express themselves authentically.
While most boys still say they’d turn to parents first in a tough time, the pull of influencers is undeniable: 60 percent say creators inspire them, and 56 percent say influencers give them practical help. Nearly half of boys most exposed to masculinity content credit an influencer with helping them through something difficult.
Pepper notes, “If you’re frustrated with how your son is using technology, or worried about who they are listening to online, rather than being loud and angry about it, try to use a strategic approach. Ask open-ended questions about what’s so compelling about the video game they love, or why it’s so hard to stop playing. This is a key time to emphasize connection — boys can look up to people they don’t know, but they still need close, caring adults in their lives. We shouldn’t let online voices control the whole conversation.”
Pepper emphasizes that connection is the cornerstone. “As this report details, a lot of day-to-day time in the lives of boys and young men involves technology — and it’s mostly on devices that they use on their own, with headphones. That means it can take real work to know what’s going on in your child’s life,” he says. “It’s so important for parents to make a concerted effort to stay connected and offer guidance. We see a lot of parents backing off from involved parenting when their boys get to middle school or high school, and that’s a real misstep. Instead, we need to tune in to our boys and young men, really looking for moments to connect.”
Other things parents can (and should) do:
- Talk about algorithms: Ask what videos pop up in their feeds, and explain how platforms push content they didn’t choose
- Normalize emotional expression: Let boys see adults — especially dads and male role models — express sadness, worry, or vulnerability
- Address body image directly: Discuss unrealistic expectations online, and remind them that appearance doesn’t equal worth
- Stay curious about influencers: Ask who they follow and why, and guide them toward positive voices
- Strengthen offline support: Prioritize real-world friendships, family time, and activities where boys feel accepted for who they are.
The big takeaway? Parents still matter enormously — but they have to speak up and stay connected, because digital culture is filling in the silence. The digital wild can be overwhelming, but with parents in the mix, boys don’t have to navigate it alone.